Whether you call it concept modelling, conceptual data modelling, domain modelling, business object modelling, or something else, the technique is seeing an amazing resurgence. Business Analysts worldwide are realizing that it is a powerful addition to the BA toolkit. The key is to see that a concept model is a description of a business, not a technical description of a database schema.

Based on over 40 years of experience, on projects of every type and size, this presentation provides practical techniques for a business-friendly approach to data modelling, and proven approaches for using it as a foundation for business analysis. Repeatable methods and patterns will be emphasised, and many real-world examples will be shared.

Topics include:

• The essence of concept modelling and essential guidelines for avoiding common pitfalls

• Methods for engaging our business clients in conceptual data modelling without them realizing it

• Critical distinctions among conceptual, logical, and physical models

• Using concept models to discover use cases, business events, and other

  requirements

• Using the technique in package implementations, process change, and Agile

  development

  One-sentence description

  
  Concept Modelling (or Conceptual Data Modelling) has seen an amazing resurgence of popularity in recent years, and Alec illustrates the many reasons for this along with practical techniques and guidelines to ensure useful models and business engagement.